How Web 2.0 Can Improve Your Business

You may have never heard of Web 2.0, but if you've spent any time on the web at all, you've used it.

Web 2.0 is what makes interactive information sharing possible, and without it, the Internet wouldn't provide two way communication. The earlier years of the internet featured a very top-down business model where the large corporately owned websites created the content and the users of the sites viewed it. That has completely changed. Now, people are allowed to respond to posts, voice there opinion, interact with other users and make all sorts of social links with other people.

This change in Internet use has had a huge impact on how the end user is seeing products and services marketed to them. Savvy marketing organizations realized that sites with strong Web 2.0 integration had a plethora of money making opportunities available with better chances at achieving brand recognition and customer acquisition. A company can be introduced and marketed in a more animated fashion with Web 2.0. Increasing interaction has removed a lot of the tedium and boredom associated with traditional campaigns. There are a number of elements that make Web 2.0 marketing successful

Web 2.0 is simply the World Wide Web at work, allowing people to communicate with ease, create special interest groups and allow for a new give and take in the interchange of information and ideas. This was all possible because of the dynamic environment provided by the many Web 2.0 sites. The Internet is now an ever changing entity. Nothing is one way anymore. This means your marketing is much more productive. With the advent of blogging platforms, social networking and third party Web 2.0 sites, came added opportunities through RSS feeds, personal feedback, etc' It soon became apparent that Internet marketers could take advantage of these new capabilities.

Internet marketing was no longer exclusive to those companies with the money to spend on flashy websites and high rankings for search engines, a single person sitting at home could now compete if they knew how. The Internet is open to everybody; you can freely create whatever website you want and host whatever content you want. Somebody sitting at home on their laptop can create an incredibly popular site now, bringing in plenty of traffic and really being able to promote a product well.

Let's take comments as an example to see how Web 2.0 can help with your online marketing. Clearly, few would argue that new and exciting content is constantly being sought out by our favorite search engines. Any content that is updated on a regular basis will frequently get indexed by the search engines. When someone comments on your site, you suddenly find that you have new content that you did not have to generate. Going a step further than just comments, RSS feeds can be useful as well. These will let your visitors commit to a subscription of your web-page, thereby giving them greater access anytime to detailed updates. This will bring people back for another look. When you submit your RSS feeds to RSS directories you will have backlinks, which create more traffic, which in turn improves your search engine rankings. With this, you don't just benefit from direct visits to your site, you also get residual hits from the many various search engines.

In order to receive the full benefit of using Web 2.0 you need to broaden your outlook. Web 2.0 can be used in many different manners to expand your marketing potential. Keep in mind that you can explore many different strategies and find what best meets the needs of your business. Just think of all the free advertisement that Web 2.0 marketing can generate for your online company!